Product mix and product line strategies ppt
Webb11 sep. 2024 · Marketing Mix of Colgate. The term “Marketing MIx” indicates the collection of marketing techniques that are used by a company to achieve its marketing objective in a target market. It is a foundation model of a business that normally focuses on 4Ps, which are namely product, pricing, place, and promotion. Thus, it helps a business to cover ... WebbYou are free to use this image on your website, templates, etc, Please provide us with an attribution link How to Provide Attribution? Article Link to be Hyperlinked For eg: Source: Product Line (wallstreetmojo.com) How does the Product Line Work? The product line is considered one of the best marketing strategies that companies often use to expand …
Product mix and product line strategies ppt
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Webb22 maj 2024 · As explained, product mix is a combination of total product lines within a company. A company like HUL has numerous product lines like Shampoos, detergents, Soaps etc. The combination of all these … Webb20 mars 2024 · Product mix decision refers to the decisions regarding adding a new or eliminating any existing product from the product mix, adding a new product line, lengthening an existing line, or bringing new variants of a brand to expand the business and to increase the profitability.
WebbProduct mix width designates the number of product lines the company has (e.g. food, beverages, household products, cosmetics, personal care goods, etc.). In the case of PepsiCo, we can speak of two product lines–food and beverages–that cover 17 brands. Therefore, the product width of PepsiCo is rather small although the length of each line ... Webb21 apr. 2024 · Product Line length refers to the number of products/brands that come under a single product category/line. Marketeers must make a major trade-off. Having too many brands/products under a single product category or having one or two effective & revenue-generating brands ? Say you have too many brands.
WebbProduct companies thrive or die based on their product strategy. 2. It's All About Customer Value. If you beat competitors at the customer value game, your products will win. 3. The Product Roadmap. The output of a product strategy is a product roadmap to create killer products. 4. Faster, Better, Stronger. Webb14 nov. 2024 · PRODUCT MIX STRATEGY The fact that HUL manufactures diverse assortment of products such as foods, deodorants, soap, hair care etc. is not by …
Webb20 dec. 2024 · Product Mix vs. Product Line. Both manufacturers and retailers must decide on width and depth of a product mix. This is done with strategies that determine a target …
Webb25 mars 2024 · Product mix Baby foods, cereals, chocolate & confectionery, bottled water, coffee, cuisine, chilled & frozen food, beverages, dairy, food service, healthcare nutrition, ice cream, and pet care are just a few of Nestle’s product categories (Nestle, 2024). Its portfolio includes around 2000 brands. mclaren lockscreenWebbOne of the key jobs of the marketing manager is to select a mix of compatible products for the firm that promotes efficiency in selling, production, pricing, promotion, and distribution. The product line decisions are (1) product line expansion, (2) product line reposition and (3) product line contraction. The marketing executive will make a ... lidia\u0027s light chicken parmWebb• Product mix planning is important aspect of company’s overall strategy. Hence, normally done by persons with experience with understanding of market oriented strategic planning. Product Line Decisions: • Product line group of products that are closely related because: They perform a similar function. lidia\u0027s light parmesan chicken recipeWebbProduct Line Stretching. This occurs when a company lengths is product line beyond its current range. Downward stretch offers items to lower end of the market. Upward … mclaren long tailWebb7 jan. 2024 · Setting Product Strategy. 10 Views Download Presentation. Setting Product Strategy. Objectives. Identify the product and the various characteristics of products. Level of products. Learn how companies build and manage product lines and mixes. Understand how companies make better brand decisions. Uploaded on Jan 07, 2024. Stephen C … lidia\\u0027s linguine with clams and broccoliWebbPRODUCT MIX AND PRODUCT LINE The product mix is the full list of all products offered for a sale by a company. PowerPoint PPT presentation free to view Cost Information … lidia\u0027s light chicken parmesanWebb7 aug. 2024 · Features. 1. Every product has the life cycle as every human being has. 2. Every product cycle starts from an introduction of the product in the market and it is ceased after passing through the market growth and market stages. 3. It denotes that the product passes from different stages at a different speed in course of completing the … lidia\u0027s layered casserole with beef cabbage